Management
Erik Matlick - Chief Executive Officer
Mr. Matlick guides corporate strategy and vision at Madison logic bringing over 15 years in founding, board and executive management experience. As an online performance marketing pioneer, Erik's strategic insight from the media operations, ad serving technology and sales/marketing arena are the driving force behind what makes Madison Logic unique.
Prior to founding Madison Logic, Mr. Matlick was the President and Founder of IndustryBrains which he sold to Marchex in July of 2007. He created hundreds of strategic partnerships with media companies including McGraw-Hill, Time Inc., Ziff-Davis Media, IDG Media, Forbes, and CNet. Prior to IndustryBrains, he also founded MediaBrains, a reader service and buyers guide provider to premium publishers and served as an Ad Sales Manager for Ziff-Davis Publishing where he was responsible for ad sales at PC Computing and Windows Sources Magazines. He holds a B.S. in Marketing from the Syracuse University School of Management. He has presented at many industry conferences and is frequently quoted in major media publications including Newsweek, Cnet and MediaPost. Mr. Matlick is also on the Board of Fetchback, an innovative behavioral targeting technology company and on the Board of Advisors of Metamorphic Ventures.
Elke Wong - Chief Operating Officer
Elke Wong manages the day-to-day business operations as well as the overall strategic direction and marketing of the Madison Logic product suite. Ms. Wong is an experienced online media executive with over 10 years of demonstrated success in both start-up and established business environments. She has a diverse background of sales, operations, marketing and technical product management with particular strength in understanding customer needs, developing market requirements, and ensuring that high value products get built.
In addition to Madison Logic, Ms. Wong was also a co-founder of IndustryBrains, later acquired by Marchex in July 2005. There, she was responsible for the overall vision, planning and marketing for IndustryBrains' different product lines. Prior to IndustryBrains, Ms. Wong was an Account Manager and Product Manager at MediaBrains, managing buyers guide platforms for business publishers. She left MediaBrains to start up IndustryBrains with Erik Matlick. Prior to MediaBrains, Ms. Wong was a Sponsorship Sales Specialist at DoubleClick, creating integrated ad programs for clients such as Loreal, SONY, BMG and Random House. She holds a B.A. in Anthropology from the State University of New York, Binghamton.
Thomas Koletas - Senior Vice President, Advertising Sales
Thomas Koletas joins Madison Logic with over 15 years of sales and executive experience and is responsible for managing all sales and revenue generating initiatives on behalf of Madison Logic’s publisher, agency and advertiser clients.
Most recently, Mr. Koletas served as VP of Advertising Sales at Giant Realm, where he helped shape the sales strategy of the New York-based entertainment portal/ad network geared toward video games, sci-fi and independent movies and music. Before Giant Realm, Tom was head of sales at Imaginova Networks, where he implemented the advertising sales strategy, as well as managed the national online ad sales and account management teams. Prior to joining Imaginova, he was Vice President of Advertising for Industry Brains, a pioneer in the search and contextual advertising market. There, he was instrumental in growing the company from start-up mode to its acquisition by Marchex, Inc., a publicly traded company specializing in vertical and local search marketing. Earlier in his career, Tom held senior sales positions at TheStreet.com and Ziff Davis, and is an advisor to many companies in the media and direct response area of digital marketing. Tom attended Denison University.
Vin Turk - Vice President, Audience Development
Mr. Turk oversees the traffic acquisition and user experience across Madison Logic's network of properties. Vin brings an expertise in conversion analysis/optimization, usability, and rich Internet applications. Prior to co-founding Madison Logic, Mr. Turk was a senior account strategy manager at IndustryBrains, successfully building marketing programs for some of the largest technology organizations including Microsoft, Dell, EMC, Borland, and Intel. Before IndustryBrains, Vin was a network security administrator for the Department of Defense at Hanscom Airforce Base in Massachusetts. Mr. Turk holds a Bachelors of Science in Computer Engineering from Northeastern University.