Press Release
Madison Logic Debuts LeadGen Private Label
Private Label Lead Management Ad Serving Solution for Premium Publishers
NEW YORK, NY - Madison Logic, a premier lead generation and resource directory platform, today announced the debut of the industry's first private label lead management and directory solution called "LeadGen Private Label", allowing advertisers to build contextually targeted cost per lead programs on premium web sites and co-branded directories.
LeadGen Private Label is the first fully hosted solution to market as an enabler for content publishers to leverage the power of their brand and offer a lead generation and delivery program to their new or existing client base all without the hassle of managing lead qualification, lead delivery and customer service associated with such programs. Ultimately, LeadGen Private Label enables publishers to maintain direct relationships with their advertisers and earn more revenue.
Powered by the LeadFocus Platform, Madison Logic's Private Label solution is built around vertically focused directories with a concentration in the Information Technology, Business/Finance and Marketing channels. These directories, FindWhitePapers.com, eMarketingPapers.com and Investbrite.com provide users valuable research materials to assist in purchasing decisions as well as generating targeted leads for advertisers.
LeadGen Private Label offers premium publishers a number of benefits, including:
- A proprietary advertising and lead generation/delivery framework which allows publishers to sell their own performance programs and is designed to seamlessly and easily integrate into their web site.
- Madison Logic manages and fulfills all lead campaigns using its proprietary lead delivery system. This enables publishers to focus on their core competencies of selling advertising without the hassle of qualifying, managing and delivering leads.
- Build customer directories, white paper libraries and solution centers by choosing from over 400 content categories with existing research and tools to display on their co-branded directories for an immediate resource for their user base.
- Utilize Directories, Inc's existing advertiser base to generate incremental revenue all the while, being able to sell their existing client base on this solution.
- Hassle-free maintenance and updating of directory as needed.
"By employing the LeadGen Private Label solution, premium branded sites can dramatically increase their capacity to extend their brand, preserve customer loyalty and increase sales," said Vince Turk, General Manager, Madison Logic. "The market was asking for a solution that enabled them to sell advertising without the tiresome task of managing the customer service and lead delivery aspects of running lead generation campaigns."
Turk added, "Our ability to offer a turnkey lead generation and directory program centers around our belief that premium publishers who want to maintain the value of their brand must be able to offer multiple marketing solutions to their advertisers while maintaining control over what is shown on their site. The premium web sites are the ultimate destinations that drive purchases and LeadGen Private Label is the central point where advertisers and customers connect on these sites."
About Madison Logic
Madison Logic (www.madisonlogic.com) Madison Logic is the premier ad serving and online lead generation company. Its ad server called LeadFocus™ is the first lead management advertising platform that provides a comprehensive solution for publishers to monetize their content, end users an additional resource to make purchasing decisions and for marketers, a means to generate valuable sales leads. The New York-based company aims to bridge the gap between lead sources, back end systems and external lead buyers.